FELA! A 2009 Tony Award winning Broadway musical illustrating the storied life of Nigerian singer Fela Kuti started its touring production in the summer of 2011. The broadway production’s original producers included Will Smith, Jada Pinkett Smith and Jay-Z, and the show’s talent includes Sahr Ngaujah. The Knitting Factory, the show’s marketing arm felt that the original website was outdated and needed an visual update.
Design and production started in the Fall of 2011 and the website was up and running shortly after Halloween. The website was built using WordPress.