Formerly Alliance Data and Comenity, Bread Financial is a fintech company that is one of the United States’ foremost credit providers via branded credit cards; think your cards from Victoria’s Secret, Ulta, Saks Fifth Ave, etc.

Razorfish won the Comenity account in 2021, which started with a redesign of their web properties, a successful foray.

Shortly after completion, Comenity rebranded to Bread, with the intention of expanding its offerings to include “buy now, pay later” options and microloans that compete with products such as Klarna, AfterPay, etc.

Along with this transformation, Bread wanted to deliver a mobile app for its cardholders, offering full service, from account management and payments to loyalty program tracking.