Two iPhones suspended in the air with the myFrontier app open

Trojan™ Brand Condoms

The ask

Ok, here’s a fun one. How do you handle yourself in a shiny new job with new colleagues when the first project that lands in your lap is a huge web site redesign for the nation’s most popular condom brand?

The same way you always do, professionally, but with healthy dose of levity and a great sense of humor.

Coming straight into Razorfish after an agency merger in late 2020, my first project was with Trojan Brands condoms, a Church and Dwight brand.

Annnnnd, if you ever have a chance to work on a project that demands a good deal of tongue-cheek-humor with clients who take equal levity and awareness that the brand’s subject matter may not be one for the squeamish or prudish, TAKE IT. Don’t hesitate.

Deliveries

Responsive web design
Brand and Art Direction
3D Modeling and Animations

Client

Church & Dwight: Trojan Brands

Area

Product & Experience Strategy

My Role

GCD, Experience Design (GVP)

Date

2020 – 2021

The Challenge

The pace on this project was fast and furious, with weekly sprints that required multiple work streams at various stages of maturity.

While our UX team was devising information architecture and rapid wireframing, our creatives were kicking off art boarding, branding explorations and art concepting. Simultaneously, negotiations were occuring as to how to implement our yet-to-be-shared designs.

Thankfully we had many advantages for this project:

Excited and trusting clients

It’s rare that an agency-client relationship is so strong out of the gate, but our client partners on the Trojan side were some of the most enthusiastic I’ve ever worked with.

It certainly helped that Trojan’s subject matter demanded that we all approach the project with a certain amount of open mindedness.

A stellar agency team

Coming into Razorfish, I recruited one of my most talented trusted designers, Cassie Meyers, to help lead the design charge. We also had an equally amazing crew of UX designers, content and brand strategists and account/production leads who allowed the energy in our meetings to flow freely.

Full developer input

Another rarity, especially with long-established brands: we had a dev team working hand-in-hand with Church and Dwight’s IT team, who would be working together to ensure that our delivered experience and designs were faithfully translated, to a tee!

Potentially NSFW Advisory

If you proceed beyond this point, you will see images of condoms and their complementary implements. 🫣😅

Sidequest

Wrapping it up with CGI

Halfway through the project we started planning for Art. Understanding that we were right under budget, we arranged for a series of product shoots, but, also generating CGI assets (stills and videos) of the condoms.

My team and I worked closely with Razorfish’s modeling team in San Luis Obispo, CA on this effort.