Laptop displaying the Magnum product page on Trojan Condoms website

Trojan™ Brand Condoms

How my team tongue and cheeked our way to a delightfully fun digital romp

The ask

Jump To
Final Creative

Ok, here’s a fun one. How do you handle yourself in a shiny new job with new colleagues when the first project that lands in your lap is a huge web site redesign for the nation’s most popular condom brand?

The same way you always do, professionally, but with healthy dose of levity and a great sense of humor.

Coming straight into Razorfish after an agency merger in late 2020, my first project was with Trojan Brands condoms, a Church and Dwight brand.

Annnnnd, if you ever have a chance to work on a project that demands a good deal of tongue-cheek-humor with clients who take equal levity and awareness that the brand’s subject matter may not be one for the squeamish or prudish, TAKE IT. Don’t hesitate.

Deliveries

Responsive web design
Brand and Art Direction
3D Modeling and Animations

Client

Church & Dwight: Trojan Brands

Area

Product & Experience Strategy
Responsive Web site

My Role

GCD, Experience Design (GVP)

Duration: 4 months

2020 – 2021

The Challenge

The pace on this project was fast and furious, with weekly sprints that required multiple work streams at various stages of maturity.

From artboarding, to IA, UX, UI, copy, art and photography and then, delivery and dev, we had a little more than 12-weeks to complete this project; with the team off to the races, and with a stellar project manager, we staggered our approach.

While our UX team was devising information architecture and rapid wireframing, our creatives were kicking off art boarding, branding explorations and art concepting. Simultaneously, negotiations were occurring as to how to implement our yet-to-be-shared designs.

Thankfully we had many advantages for this project:

Excited and trusting clients

It’s rare that an agency-client relationship is so strong out of the gate, but our Trojan client partners were some of the most enthusiastic, and open-minded clients I’ve ever worked with.

I think we all knew, given the subject matter, that we needed to come with healthy sense of humor!

A stellar agency team

Coming into Razorfish, I recruited a most talented trusted designer, Cassie Meyers, to help lead the design charge. We also had an equally amazing crew of UX designers, content and brand strategists and account/production leads who allowed the energy in our meetings to flow freely.

Full developer input

Another rarity, especially with long-established brands: we had a dev team working hand-in-hand with Church and Dwight’s IT team, who would be working together to ensure that our delivered experience and designs were faithfully translated, to a tee!

Potentially NSFW Advisory

If you proceed beyond this point, you will see images of condoms and their complementary implements. 🫣😅

Sidequest

Wrapping it up with CGI

Halfway through the project we started planning for Art. Understanding that we were right under budget, we arranged for a series of product shoots, but, also generating CGI assets (stills and videos) of the condoms.

My team and I worked closely with Razorfish’s modeling team in San Luis Obispo, CA on this effort.