I’m Jeff, a product and UX director based in the San Francisco Bay Area. I’ve designed for 22,000 crew members and 135 million shoppers. The through line is always the same: complexity that needed clarity, and teams that needed direction to get there.
Four legacy systems holding back 900,000 vacation owners and the agents serving them. Redesigned into two purpose-built platforms that cut training time by a week and drove 41,500 incremental bookings.
A fragmented e-commerce experience across 30,000+ pages and 135 million monthly visits. Rebuilt into a modular, personalized retail platform — and the start of a two-year agency-of-record relationship.
Online sales at 1% of monthly totals and headed nowhere. Eight weeks later: a rebuilt funnel, 28% online sales share, and a 1,067% jump in low-funnel traffic.