Jeff Lagasca

(When not fully employed, or, out exploring the world) Providing product and ux design and strategy consultancy services, reflective of the skills at my previous full-time positions listed below.

Select Clients (from 2011 – present):

• MoMA-NY
• Startalk Radio
• CityMaps
• Studio Analogous
• Playbill
• FELA! on Broadway
• The Knitting Factory
• K2 Media Labs
• LoKast
• Arts in Bushwick
• Songs of Love for Japan
• Noble Desktop (teaching position)

• Northeast region UX/Product Design Lead: managing the agency’s ux/product design practice in the region; directing and mentoring 40+ directors and designers across New York, Boston and Toronto offices.
  • Rokkan UX/Product Design Lead across ROKKAN’s legacy accounts.
• National UX/Product Design Lead for Razorfish’s CVS Health and Pharmacy account.
  • My team of 25+ re-imagined, designed and delivered 8 first-class digital experiences for CVS within 18-months.
• With Pfizer, created their first native mobile app utilizing A.I. and biometrics intended for consumer use.
• Winning $12+ million in new and incremental client business, including pitch wins for CVS Health, Frontier Communications and Pfizer.
• Founded Razorfish’s Accessibility business resource group, setting agency-standards for innovation and execution regarding accessibility and needs for users with physical and mental impairment.
  • Additionally, active participation with Razorfish’s business resource groups (B.R.G.s) advocating for D.E.I., A.P.I. and L.G.B.T.+ representation within the agency.
• Select accounts:
  • American Express, Mastercard, Bread Financial, LabCorp, Pfizer, CVS Health, Frontier Communications, Tracfone, Unilever (Dove), Church & Dwight (Trojan, Nair), Wellington Management

• Specialized in product and service design apps, supporting end-users with mission-critical operational needs. Includes SAAS-based enterprise products:
  • JetBlue BlueEye: Managing all ground-to-air operations conducted by JetBlue’s crewmembers in airports and in-flight.
  • Club Wyndham Voyager: Serving the hospitality company’s call-center agents assisting timeshare owners in a multitude of tasks, including booking stays, managing accounts and account currencies
  • American Express, Global Business Travel, Explore: Delivering bespoke business travel management tools to all of GBT’s client-partnering companies and their staff. 
• Lead Publicis Groupe UX and design director and experience strategist for IQOS, launching the first-and-only harm-reduction tobacco product to have earned FDA-approval for sale and marketing in the United States.
  • Led a design team of 8 UX and visual designers
  • Product owner of the brand’s web site
    • Partnered with two development consultancies (Sapient, CTR), each respectively in charge of the marketing and e-commerce platforms that delivered the unified web experience.
    • Partnered with two brand and experience agencies (Leo Burnett, GMR) to deliver a cohesive, multi-touch brand ecosystem across digital and 1st-party retail.
  • Collaborated with IQOS brand managers to set product and experience roadmaps.
  • With the advent of the COVID pandemic, led the pivot in the brand’s education/conversion and fulfillment services, embracing a fully digital activation and conversion journey.
    • As a result, with my team, delivered two mobile app experiences (one consumer, one retail) within four months.
    • Transitioned and augmented pre-existing high-touch services — originally in direct retail — for digital.
  • Maximized brand and design for digital experience within a heavily regulated space.
    • Adapted Altria’s legacy Adobe AEM implementation (utilized for existing brands), modernizing component UX/UI and extending component displays to more flexibly and elegantly adopt new styling and user experiences.
  • Grew the account beyond the initial web work to become IQOS’ digital agency of record, encompassing social, data/performance and connected experiences.
  • With Altria, worked exclusively with harm-reduction brands and products.
• Winning $5+ million in new and incremental client business, and, leading ux and product design for Rokkan’s two largest accounts (Wyndham and Altria/IQOS), each for more than three years.
• Select accounts:
  • American Express, Tracfone, Verizon, Altria, JetBlue, Wyndham Vacation Ownership, Coca-Cola, Cadillac, Del Frisco’s Restaurant Group • ROKKAN merged with Razorfish in Dec 2020

• Lead Product Designer for responsive web experiences and internal programming tools.
  • Collaborated across iHeart’s product team, consisting of product managers, producers, designers and developers.
• Designed and managed iHeart’s national web platform, delivering on-demand streams for music artists, podcasts and live broadcasts of 870+ terrestrial radio stations, nationwide and international.
• Founding product designer of RadioEdit, iHeart’s internal programming tool utilized by both national and local station programmers.
  • Capabilities and tools included:
    • Delivering syndicated, scheduled and curated on-air content across all digital platforms
    • Digital asset management (DAM) for all media types
    • Managing local station contests and sweepstakes
    • Delivering digital media assets to ClearChannel’s network of (at the time) 1500 digital billboards; 
• Designed and managed iHeart’s white-glove web template, dedicated web sites, branded and implemented for each of iHeart’s local radio stations.
• Designed iHeart’s first native tablet app for iOS and Android, delivering the product experience to early device adopters.
• Architectured iHeart’s content syndication platform, distributing content and media across the brand’s national and local web properties.
• Conducted QA and UAT testing on all of iHeart’s digital products, including web, handheld and 10-foot (television) platforms.

• Led the re-architecture and redesign of the NYU-SCPS web site, consisting of more than 15,000 pages, spanning programs and institutes offering over 270 areas of study.
  • Developed the college’s design system, developed for and implemented by their CMS, Day-CQ5 (today, known as Adobe AEM).
  • Designed, defined and spec’d all components utilized within the design system
• Defined the college’s digital design and style guide.

• Founding designer for travel content social platform.
  • Led a team of 3 designers
  • Founded design internship program within the company
• Designed consumer-facing web products for users looking document and share their travels online.
• Front-end developed and delivered fully coded products to company dev team.