BlueEye unified JetBlue’s fragmented operational tools into one intelligent platform supporting 22,000 crew members across 1,000+ daily flights. As Experience Design Director, I led product strategy and UX architecture across a six-month engagement to turn broken workflows, manual data entry, and inconsistent information into a cohesive, flight-centric system.
On-site shadowing at JFK surfaced how deeply the four crew roles depended on each other and how much of their coordination was running on instinct and workarounds rather than tooling.
The north star: design around the flight as the universal anchor so every crew member works from the same real-time picture, with role-specific context layered on top.
We redesigned the IA, automated EGOR data capture, reduced dependency on Sabre and FlightAware, and tailored the UX across AO, GO, MX, and in-flight roles.
When incomplete business requirements stalled the project mid-stream, I re-formed the core product team, ran structured discovery workshops, re-scoped the sprint plan, and restored momentum in two weeks. That process became the template for JetBlue’s wider product org going forward.
