My second and third years as Arts in Bushwick’s contributing designer produced significant changes in their web and print collateral. One year after adapting the organization’s previous design language to Bushwick Open Studios’ 2010 festival, I wanted to try my hand at a more organic design and take advantage of New York City’s largest geographically oriented arts community.

I designed the festival’s website to provide a taste of what festival goers could expect from Arts in Bushwick’s open studios. Scouring photography of previous festivals’ artwork, I selected a handful of photographs that randomly loaded as background images for the header, turning the transparent “Arts in Bushwick” into a visually dynamic and organic element.

The festival’s print brochure incorporated detailed vector maps of the festival’s 6 different zones, supporting nearly 400 open studios and shows. Produced over 36 straight hours of work, I organized massive amounts of information, assisting the reading experience, which also complemented the information presented on the website.

The design was such a success for the 2011 Bushwick Open Studios, the organization carried it over for the 2012 festival.