Product & UX Design Consultant (Self-employed)
(When not fully employed, or, out exploring the world) Providing product and ux design and strategy consultancy services, reflective of the skills at my previous full-time positions listed below.
Select Clients (from 2011 – present):
- MoMA-NY
- Startalk Radio
- CityMaps
- Studio Analogous
- Playbill
- FELA! on Broadway
- The Knitting Factory
- K2 Media Labs
- LoKast
- Arts in Bushwick
- Songs of Love for Japan
- Noble Desktop (teaching position)
Executive Creative Director, Experience Design (SVP) Dec 2020 – Jul 2021
Group Creative Director, Experience Design (GVP)
Jul 2021 – Jul 2022Creative Director, Experience Design (VP)
Dec 2020 – Jul 2021
- Northeast UX/Product Design Lead: managing the agency’s ux/product design practice in the region; directing and mentoring 40+ directors and designers across New York, Boston and Toronto offices.
- ROKKAN UX/Product Design Lead across ROKKAN’s legacy accounts.
- National UX/Product Design Lead for Razorfish’s CVS Health account.
- My team of 25 re-imagined, designed and delivered 8 first-class digital experiences for CVS within 18-months.
- With Pfizer, created their first (0-1) native mobile app utilizing A.I. and biometrics intended for consumer use.
- Winning $12+ million in new and incremental client business, including pitch wins for CVS Health, Frontier Communications and Pfizer.
- Founded Razorfish’s Accessibility business resource group, setting agency-standards for innovation and design execution meeting and exceeding accessibility needs for users with physical and mental impairment.
- Active participation with Razorfish’s BRGs advocating for DEI, API and LGBT+ excellence within the agency.
- Select accounts:
- American Express, Mastercard, Bread Financial, LabCorp, Pfizer, CVS Health, Frontier Communications, Tracfone, Unilever (Dove), Church & Dwight (Trojan, Nair), Wellington Management
Experience Design Director (VP) Feb 2020 – Dec 2020
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Experience Design Director
Aug 2015 – Feb 2020 -
Senior Experience Designer (contract)
Oct 2014 – Apr 2015
- Specialized in product and service design apps, supporting end-users with mission-critical operational needs. Includes SAAS-based enterprise products:
- JetBlue BlueEye: Managing ground-to-air operations resulting in a 28 second reduction (avg) for 5 most common actions by check-in and gate agents in airport.
- Club Wyndham Voyager: Serving the hospitality company’s call-center customer agents, resulting in a week reduction of training time for new hires and a net-10% decrease in call times.
- American Express, Global Business Travel, Explore: Delivering bespoke business travel management tools to all of GBT’s client-partnering companies and their staff.
- Effectively increased web and platform performance and success:
- Club Wyndham Voyager: Redesigned customer hospitality portal resulting in an increase of 41,500 bookings over the 6 month period immediately after launch.
- Hum by Verizon: Optimized consumer journey on-site yielding a 533% increase in product sales.
- Lead Publicis Groupe UX and design director and experience strategist for IQOS, launching the first-and-only harm-reduction tobacco product to have earned FDA-approval for sale and marketing in the United States.
- Product owner of the product/brand’s web site
- Partnered with two development consultancies (Sapient, CTR), each respectively in charge of the marketing and e-commerce platforms that delivered the unified web experience.
- Partnered with two brand and experience agencies (Leo Burnett, GMR) to deliver a cohesive, multi-touch brand ecosystem across digital and 1st-party retail.
- Set product roadmaps for all digital touchpoints and experiences.
- With the advent of the COVID pandemic, led the pivot in the brand’s education, conversion and fulfillment services, embracing a fully digital activation and conversion journey.
- Delivered two mobile app experiences (one consumer, one retail) within four months.
- Adapted pre-existing high-touch services — originally in direct retail — for digital.
- Grew the account beyond the initial web work to become IQOS’ digital agency of record, encompassing social, data/performance and connected experiences.
- With Altria, worked exclusively with harm-reduction brands and products.
- Product owner of the product/brand’s web site
- Winning $5+ million in new and incremental client business, and, leading ux and product design for Rokkan’s two largest accounts (Wyndham and Altria/IQOS), each for more than three years.
- Select accounts:
- American Express, Tracfone, Verizon, Altria, JetBlue, Wyndham Vacation Ownership, Coca-Cola, Cadillac, Del Frisco’s Restaurant Group
- ROKKAN merged with Razorfish in Dec 2020
Senior Product Designer
- Lead Product Designer for responsive web experiences and internal programming tools.
- Collaborated across iHeart’s product team, consisting of product managers, producers, designers and developers.
- Designed and managed iHeart’s national web platform, delivering on-demand streams for music artists, podcasts and live broadcasts of 870+ terrestrial radio stations, nationwide and international.
- Founding product designer of RadioEdit, iHeart’s internal programming and syndication tool utilized by both national and local station programmers.
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Designed and managed Clear Channel’s (iHeart’s parent company) local station website design system, branded and implemented for 870+ local radio stations.
- Designed iHeart’s first native tablet app for iOS and Android, delivering the product experience to early device adopters.
- Architectured iHeart’s content syndication platform, distributing content and media across the brand’s national and local web properties.
- Conducted QA and UAT testing on all of iHeart’s digital products, including web, handheld and 10-foot (television) platforms.
Information Architect & Senior Designer (Contract)
- Led the re-architecture and redesign of the NYU-SCPS web site, consisting of more than 15,000 pages, spanning programs and institutes offering over 270 areas of study.
- Developed the college’s design system, developed for and implemented by their CMS, Day-CQ5 (today, known as Adobe AEM).
- Designed, defined and spec’d all components utilized within the design system
- Defined the college’s digital design and style guide.
Product Design Director
- Founding designer for travel content social platform.
- Led a team of 3 designers
- Founded design internship program within the company
- Designed consumer-facing web products for users looking document and share their travels online.
- Front-end developed and delivered fully coded products to company dev team.